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Reignites Movement for Kobe As NBA Logo

Kyrie Irving is breathing new life into the movement to replace the NBA logo with an image of Kobe Bryant -- saying straight up, "Gotta Happen."

"[I don't care] what anyone says," Irving posted on Wednesday alongside a mockup of a pretty awesome-looking Kobe logo designed by Tyson Beck.

"BLACK KINGS BUILT THE LEAGUE," Irvin added.

A bunch of Kyrie's famous friends immediately supported Irving's proposal in the comments section -- from Dez Bryant to Stephen Jackson ... even the official Bruce Lee IG account co-signed on the idea!