The Pop-Tarts Bowl got off to a hot start Saturday ... with three giant Pop-Tart mascots stripping off their silver wrappings in the pregame festivities.
Here's the deal ... the bowl game -- which has become a fan-favorite since the popular snackfood brand took over the naming rights last year -- kicked off earlier Saturday in Orlando, Florida.
If you don't know, the MVP of the game's winning team gets to choose a flavor of giant Pop-Tart to toast -- and the team gets to dig into the bad boy postgame.