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Odell Beckham Jr. -- Designs GRAND THEFT AUTO Inspired Backpack (PHOTO)

Odell Beckham Jr.

OBJ -- along with NFL'ers Jarvis Landry and Jeremy Hill -- hooked up with NYC (a.k.a. Liberty City) based brand 'Sprayground' ... and conceived the GTA-themed backpacks.

The bags run from $65 to $75, and we're told the first iterations of the bag sold so fast, the website crashed when they launched earlier this week.

#GTASwag

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