Notre Dame running back Jadarian Price is one of several college football stars inking the coolest NIL deal to date -- a partnership with celeb jeweler Johnny Dang -- and he tells TMZ Sports the collab is way more valuable than his own custom piece!!
Price -- who scored seven touchdowns this past season for the Fighting Irish -- visited Dang's famous store in Houston recently ... where he worked alongside the icemaker to design some one-of-a-kind jewelry.