Nike's decision to make its bold deal with Colin Kaepernick was partly a shrewd business move, but sources involved in the negotiation tell TMZ Sports a big part was also cultural.
Our sources say Nike was fully aware there would be outrage by embracing Kaepernick's cause but, on balance, the company knew it would attract way more customers than it would lose. Although the target demos are highly protected by Nike -- industry sources tell TMZ Nike's customer base is "significantly urban" and the company felt the decision would be solidly embraced.