Movie trailers are so last year ... Netflix partnered with New Balance to create a one-of-a-kind pair of sneakers using pieces of a 4.5 BILLION-year-old meteorite -- all to promote a new film.
The unique white NB 550's contain 34 fragments of Seymchan meteorite, cut using a water jet, with the New Balance logo being made almost entirely of the Pallasite space rock.
The meteorite was discovered in eastern Russia (search 62°54’ N, 152°26’ E) in the mid-1960s, and experts believe it's likely over 4 billion years old.
The Seymchan meteorite was chosen for the project due to its similarities to the fictional Dibiasky Comet, which is at the center of the Don’t Look Up plot.