Dennis C. Wiltshire -- a rep for FIAD Entertainment Group, which is putting on the EA-sponsored event in Dulles, VA -- tells us, his organization had a knee-jerk reaction after hearing about Sunday's shooting in Jacksonville, FL that left 3 people dead, and many others injured.
He says within minutes, they started scrambling to beef up security for their event which is going down Saturday and Sunday. Wiltshire says their efforts included contacting local law enforcement and their independent security contractors for the event. The Madden tourney will be part of a larger gaming convention called GEXCon.