The BBB is DOA.
Lonzo Ball sent a painful message to his father -- covering up his famous Big Baller Brand tattoo in what seems to be the final nail in the BBB coffin.
The Los Angeles Lakers star hit up tattoo artist Herchell L Carrasco -- aka the RocknRoll Gangster -- who inked out the BBB art ... covering it up with a pair of red dice.
The move comes after allegations BBB co-founder Alan Foster stole more than $1.5 million of Lonzo's money.
Earlier this week, Lonzo's manager/close friend Darren Moore threw his BBB shoes in the garbage and called for a boycott of all BBB merchandise.