BACKING FROM 'BRON TMZSports.com
LeBron James just launched his own E1 Series powerboat racing team this year ... and one of his drivers believes the NBA superstar's involvement will attract a whole new audience to the up-and-coming sport.
The Los Angeles Lakers champ revealed his investment in the water sport on January 23rd ... announcing that the AlUla team will join Tom Brady, Will Smith, and others in the E1 all-electric powerboat racing series for the 2025 season.
His team includes two drivers -- Catie Munnings, who is also a rally driver, and Rusty Wyatt, who told us he's hyped to be a part of James' crew.