LaVar Ball is adding a 4th "B" to the Big Baller Brand -- claiming he believes the company is worth ... A BILLION DOLLARS!!
And yeah, he's dead serious.
Here's the deal .. Papa Ball joined the guys on Barstool Sports' "Pardon My Take" on Friday to talk about the BBB comeback -- and that's when the topic turned the brand value.
The guys brought up to LaVar that if you do a Google search for "Big Baller Brand Worth" -- the first site that pops up claims BBB has a BILLION DOLLAR valuation (unclear how they came to that number).