The Big Baller Brand is in a state of emergency ... with LaVar and Lonzo Ball getting in a heated argument over the future of the family business ... and LaVar calling his son "damaged goods."
It all went down when the cameras were rolling for their Facebook TV show, "Ball in the Family," ... when Zo asked LaVar if he'd consider changing the company name in wake of the allegations that ex-partner Alan Foster stole MILLIONS from the family.
"Hell no, I wouldn't change the name," LaVar says.
"I'm just saying, from a marketing standpoint .