Las Vegas is the center of the sports universe as it hosts the Super Bowl ... but it's not just football fans flocking to Sin City, 'cause TMZ Sports has learned countless beautiful ladies are in the desert to work the pole!!
Several gentlemen's clubs tell us women have been lined up outside their doors in hopes of getting a spot on their stages this weekend ... and many strip joints are increasing staff just to meet the demand.
In fact, Hustler -- one of the most popular strip clubs in Vegas -- expects it to be busier than the Las Vegas Grand Prix last November .