LaMelo Ball will NOT be reppin' the family business when the NBA season rolls around -- the prospect is about to ink a huge deal with Puma!!!
The news will officially end an era for the Big Baller Brand ... with Melo becoming the first Ball Bro to jump ship for another company.
The partnership makes sense, considering Melo, Lonzo and LiAngelo all just signed with Jay-Z's Roc Nation Sports ... and Hov is the creative director for Puma Basketball.
In fact, we spoke with LaVar about the possibility of a BBB x Puma collab back in May .