Hotel prince Rick Hilton is going to bat for his family brand -- personally telling Kyrie Irving to COME BACK to Hilton Hotels after his bedbug incident last weekend.
By now you know ... the Cleveland Cavs star claims he was bit up by the creepy crawlies at the Skirvin Hilton in OKC -- and it freaked him out and made him sick.
But Rick -- the grandson of Hilton founder Conrad Hilton -- says the NBA star shouldn't hold a grudge with the hotel chain ... and kindly asks Kyrie to give Hilton another shot.