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Even though photos from the Sports Illustrated Swimsuit Edition have been circulating on social media for more than a week, the cover reveal is always a big deal and reserved for the day before the magazine is released. Jimmy Kimmel Live again got the honors this year, and of course he had to have some fun with it before showing the actual cover.
With the real cover model, Kate Upton, sitting right next to him, Kimmel broke out a fake SI cover showing very little of Upton and very too much of show sidekick Guillermo Rodriguez.