Jermaine Dupri says artists like Jay-Z and Rihanna, who've boycotted the Super Bowl, have it all wrong ... because they missed out on an opportunity to promote their cause on the biggest stage.
Rihanna reportedly turned down the halftime show this year and Hov told the NFL to kick rocks last year, all because both artists have MAJOR issues with the league's treatment of Colin Kaepernick.
The Super Bowl is in ATL this year ... Dupri's stomping grounds .