It's officially official -- Memphis Tigers superstar James Wiseman will have to serve his full 12-game suspension after his appeal was rejected, the NCAA announced Wednesday.
Memphis and Wiseman had been fighting to allow the 18-year-old phenom to play for weeks ... but their attempts failed and the org. decided to uphold the ban.
"This morning, the NCAA's Committee on Student-Athlete Reinstatement upheld the conditions of reinstatement for men's basketball student-athlete James Wiseman, who will be eligible to return to competition Jan. 12," Memphis said in a statement.
"Although disappointing, we look forward to a promising season.