Levy says Betr will focus on so-called "micro bets" ... which allows bettors to put money down on wagers during a game.
"We kind of view micro betting as the TikTok-ification of sports betting, and kind of like the final level of introducing instant gratification to the sports betting experience."
(Instead of betting on the Yankees to beat the Red Sox ... think putting money down on whether Gerrit Cole's next pitch is a strike.)
That's half of the new biz. The other part is Jake's show.