Jake Paul's already a major force in combat sports and online gambling, and now he's coming for the men's personal care industry, launching a new brand, and inking a deal with the world's largest retailer!
"This is my biggest creation to date," Paul told Babcock on TMZ Sports (airs nightly on FS1). "This is like all my brain power put into one thing. It took a lot of brain power for me, but it's called W and it's basically taking the term W, winning, whether that's the valedictorian, firefighter, high school jock, those are all winners in my mind, and giving them a product in an old and outdated space.