NEW BLING
Jake Paul is celebrating the launch of his new W body care line in the flashiest way possible ... by getting a $650k diamond pendant and chain to rep the brand!!
TMZ Sports has learned Paul -- a 9-1 cruiserweight boxer, Internet sensation and businessman -- hit up his go-to jeweler Vobara in Miami to make him a piece in honor of his newest endeavor.
Vobara -- who has made pieces for celebs like Rick Ross, Udonis Haslem and DJ Khaled -- made sure the pendant looked just like the W logo .