Jennifer Lopez runs her business like Tom Brady runs the 2-minute offense with the game on the line ... with fierce tenacity for a payday, which is the only way to describe her new perfume launch.
J Lo launched her new fragrance, Promise by Jennifer Lopez, Thursday night in NYC ... and just hours after she and Shakira were announced co-headliners for the Super Bowl Halftime Show. As you know ... artists don't get paid for the gig, but don't tell J Lo that cause the gig's gonna bring her even more attention, which could translate to big bucks.