Dana White isn't taking kindly to being called "tone-deaf" over his decision to book Greg Hardy and Rachael Ostovich on the same UFC fight card ... saying, "I could give a sh*t."
... and it didn't stop there.
First, some backstory ...
Both Hardy and Ostovich are fighting at the big UFC on ESPN event on Saturday night -- which drew heavy criticism from ESPN's main MMA reporter, Ariel Helwani, who sounded off Wednesday.
"I found this decision to be incredibly tone-deaf, to put it mildly," Helwani said on ESPN.