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How A Twitter Account And Sister Sean Became The Stars Of March Madness

The NCAA Tournament has always been about more than just basketball. The phrase “more than just a game” gets thrown around loosely, but any fan, journalist, or athlete will attest that the word “game” simply does not capture the emotion and magnitude of what some sporting events offer. In 2010 Butler, led by Gordon Hayward and coached by Brad Stevens, became the smallest school to make it to the NCAA Championship since Jacksonville in 1970. Coming within a score of winning against favored Duke capped off an historic run that would never be forgotten. The institution of Butler, specifically the Men’s Basketball Program, would never be the same again.