Here’s How Jay-Z And Roc Nation Totally Revolutionized The Super Bowl Halftime Show

After the 2019 Super Bowl was shrouded in controversy, the NFL turned to Jay-Z to save the halftime show from irrelevance.

At Sunday’s Super Bowl, Jay-Z was just one of the many celebrities in attendance. However, unlike most of his A-list peers, he was there in a capacity far greater than just a football fan.

For all the context, we first have to rewind to 2019 when it was announced that Jay-Z’s company, Roc Nation, had entered into a deal to become the NFL’s Live Music Entertainment Strategist.