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Good Grief: MetLife Fires Snoopy As Its Spokesman After 31 Years

Related Topics: MetLife, Snoopy, Life insurance

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It’s always confused me that MetLife would have Snoopy as the face of the company. Snoopy, after all, has never officially been on the logo — his main function with the life insurance company was as the World War I flying ace, and was painted on the side of its blimp.

So is that a wise choice for a life insurance company, hiring a blimp pilot who is constantly being hunted by the Red Baron?

Oh, the humanity.

The nation’s top life insurer has dropped the Peanuts beagle as its mascot after 31 years of service, said Chief Marketing Officer Esther Lee.