To say Fox Sports 1 is pulling out all the stops to market its broadcast of Jim Harbaugh’s first game as Michigan head coach is an understatement.
Fox Sports will tour the country in a bus adorned in Harbaugh’s signature look in advance of the game. Yes, khakis, Sharpie and all.
Can’t make it up. This BUS is going to be dressed like Jim Harbaugh to promote U-M’s opener. http://t.co/hLgQRYIc8N pic.twitter.com/FSorpswuLV
— Freep Sports (@freepsports) August 14, 2015
“Once it became official that Harbaugh was going to return to coach, it became a huge, huge priority for us, from a production standpoint and a marketing standpoint,” Robert Gottlieb, executive vice president and head of marketing for Fox Sports Media Group, told the Detroit Free Press.