Fitness company Equinox is catchin' heat online after launching a day-long campaign to lock out newcomers, blasting that all too common New Year's resolution -- hit the gym, and then quickly give up.
Those looking to start 2023 off with a bang would've been met with a message to stop you in your tracks ... that is, if you tried getting an Equinox membership -- because the company's "We Don't Speak January" campaign was plastered all over its site.
Equinox said it wasn't signing up new clients on January 1, calling the month a "fantasy delivered to your door in a pastel-colored box.