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Eminem's Company Sues Ford Dealer for Using 'Lose Yourself' in Commercial

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Eminem's ride or die for his home state, but not when it comes to a Ford dealership in Michigan using his biggest hit to sell limited edition trucks.

Em fired off the lawsuit Monday against LaFontaine Ford St. Clair -- which owns multiple car dealerships -- over an online ad it started running last fall to promote a limited edition Detroit Lions Ford F-150 pickup truck.

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TUNES CAUSING TROUBLE

The ad is not only scored with "Lose Yourself," but it also features a caption that reads, "You only get one shot to own a Special Edition Detroit Lions F-150.