12:34 PM PT -- Deion Sanders just addressed Jay Norvell's comments to his team ... and he made it clear, the Colorado vs. Colorado State matchup is now "personal."
"Why would you want to talk about us, when we don't talk about nobody," coach said ... before adding, "It was just going to be a good game. They done messed around and made it personal."
Colorado State head coach Jay Norvell just fired off a shot at Deion Sanders as the two get set to square off this weekend .