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Daymond John says NFL Partnering with Jay-Z Not Publicity Stunt

Daymond John is adamant the NFL partnering with Jay-Z helps its brand, but says make no mistake ... Hova's not going to be the league's puppet just to help them save face.

We got the "Shark Tank" star out Wednesday in NYC and got his take on the NFL teaming up with Jay-Z's Roc Nation for a music and social justice campaign. Daymond's all for it, despite some critics feeling Jay abandoned Colin Kaepernick.

Daymond firmly believes Jay did NOT undercut Kap's cause.