Conor McGregor is being dumped by the whiskey empire he helped build -- with Proper No. 12 telling TMZ Sports the UFC superstar will no longer be part of its marketing campaign following his civil case.
A spokesperson for Proximo Spirits tells us ... "Since 2021, Proximo Spirits has been the 100% owner of Proper No. Twelve Irish Whiskey. Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand."
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The news comes on the heels of a jury finding McGregor liable for the assault of Nikita Ni Lamhain .