In a statement released Tuesday, Sherwin-Williams said a red, white, and blue banner reading “This Land is Our Land” will appear instead. The Cleveland-based paint company said it will “[spotlight] the company’s 150th anniversary and extending a warm welcome to summer visitors.”
Following the Cavaliers’ NBA Finals victory on Sunday, the banner was modified to read “Champions” with the Cavaliers’ logo ‘C’.
LeBron does the pose in front of the billboard in downtown Cleveland. #cavsparade @Cavs #NBAFinals
— Jeff D Lowe (@JeffDLowe)
A previous banner depicting James was hosted on the side of the building, and was taken down when he left the Cavaliers for the Miami Heat in 2010.