Was Diddy successful in his bid to buy the Carolina Panthers? Uh uh, uh uh.
Despite teaming up with Philadelphia 76ers owner Michael Rubin, Diddy's ownership group was NOT selected to purchase the NFL team ... instead, the new owner will be hedge fund manager David Tepper.
Remember, Diddy publicly said he wanted to be the first black owner in the NFL -- and hoped the move would inspire and empower black America.
He even got support from New England Patriots owner Robert Kraft who said, "I'm a big fan of his.