Budweiser's Super Bowl ad is about its immigrant founder

Budweiser's feel-good commercials, usually featuring Clydesdale horses and puppies, have become synonymous with Super Bowl Sunday.

The beer company's recently released spot for Super Bowl LI is similarly uplifting but takes a different tack. "Born The Hard Way" follows Budweiser's immigrant founder Adolphus Busch on his journey from Germany to America.

In the one-minute ad set in the 1800s, the young Busch is met with a harsh welcome, as Americans yell "you're not wanted here!" and "go back home!" He eventually settles in St. Louis, where he meets Eberhard Anheuser. The two would collaborate to form beer powerhouse Anheuser-Busch (now Anheuser-Busch InBev), the parent company of Budweiser,…