Here's further proof Big Ten football is taken VERY seriously in Ohio -- droves of newborns in the state this week have been wrapped in "Beat Michigan" swaddles ... as the Buckeyes prepare to play the Wolverines in a huge game this weekend.
The Ohio State University Wexner Medical Center was the facility providing the anti-Michigan paraphernalia to the babies -- with, of course, parents' permission -- and while Wolverines fans may not enjoy it so much, it's adorable as hell.
The kids got red blankets with the words "Beat Michigan" inscribed in them -- with the M crossed out.