LIFETIME FOR ZOOMERS TMZ.com
Seth Edeen is making a name for himself in Hollywood starring in cheesy, short-form soap operas ... and he says the pay-as-you-go model works because the stories are fun and the actors are hot!!!
We got Seth playing basketball at Venice Beach and our photog asked him about the success of his new movie "Breaking The Ice," which is one of the most popular picks on the ReelShort app.
Seth's romance flick is broken down into minute-long episodes, and viewers are able to watch 12 clips for free until ReelShort makes them pay or watch ads to finish the movie.