Fun fact: The diamond engagement ring didn’t really catch on in the U.S. until 1947, when an ad agency for the De Beers diamond company came up with the “Diamonds Are Forever” campaign. Suddenly every woman had to have one, and today one-third of all married women do.
The next evolutionary step in diamond ring marketing seems to be at hand. Here we are at the metering light at the Brokaw Road/Highway 880 on-ramp in San Jose, CA, with the photo of a billboard that caught the eye of John Allen of San Jose.
Yeah, that’s her ring finger that she’s extending, it should be pointed out.