Adidas is issuing another mea culpa over their Munich Olympics campaign ... publicly apologizing to their partners -- including Bella Hadid.
The footwear giant posted another apology -- their second in the last few days -- early Sunday morning ... acknowledging connections are still being made between the Munich Massacre of the 1972 Olympics and their recent SL72 campaign.
Adidas says the connections weren't meant, and they apologize -- all falling right in line with the apology they issued earlier this week after the American Jewish Community called them out.