50 Cent's booze brand is adding ice to the mix ... as in, a new partnership with the Stanley Cup champions ... The Las Vegas Golden Knights.
The NHL club, which hoisted professional hockey's trophy Tuesday night, announced a multi-year partnership Wednesday with the rapper's spirits company.
50 Cent's Sire Spirits, which makes Branson Cognac and Le Chemin du Roi Champagne, will now be the official cognac and champagne of the Vegas Golden Knights .