If you followed Michigan sports over the last five years, you know there was no shortage of ridiculous marketing ideas from former Michigan athletic director Dave Brandon.
Whether it was a sponsored Kraft macaroni noodle outside Michigan Stadium, hideous alternate uniforms, skywriting over East Lansing, “Legends” jerseys, a potential Wolverine mascot, the dreadful “In the Big House” pump-up song or proposed fireworks after each Michigan touchdown (granted, those were few and far between), Brandon was on a never-ending quest for the “WOW!” factor he cherished so much.
In John U. Bacon’s new book, “Endzone” (out on Tuesday), that details Brandon’s time at Michigan, here are the five most absurd stories about the former AD.