Utah has been promoted as a skiing paradise, a mountain biking heaven and a national park nirvana.
The state’s newest travel pitch has a different flavor — promoting Salt Lake City as a dining delight.
“Our brand around the Greatest Snow on Earth and redrock country are well-established,” said Vicki Varela, managing director of the Utah Office of Tourism. "Now we want people to understand there also is this urban adventure that involves a lot of amazing food.”
Varela’s office has assembled a delegation of chefs, mixologists and culinary experts who will travel to the East and West coasts to detail Utah’s dining story to food, lifestyle and travel writers.