Utah Royals FC Founder and REAL Salt Lake Owner Dell Loy Hansen:
Selecting a jersey-front sponsor
“There were a lot of companies that wanted to be the jersey front sponsor, so as we brought the Kansas City team to Utah and renamed them the Utah Royals FC, we thought very carefully about what we wanted the team to represent; there were banks that approached us, there were sports drinks, and many companies that wanted this brand, but I wanted something that had deep meaning.”
“We wanted a great jersey sponsor, and we knew we had many opportunities, so we wanted to look very carefully with what message we wanted to send.