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Utah creates new business type for companies that want to pursue social good alongside profit

Mark Miller Subaru has donated more than $7.4 million and 28,000 volunteer hours over the past eight years, from rescuing animals to planting a tree for every car sold, and operates its buildings on more than 60 percent solar power.

Now it’s among the first Utah companies to take advantage of a new state legal status that alerts consumers it’s pursuing social and environmental good alongside profits.

But buyers who want to target their spending to companies making an impact as significant as Mark Miller Subaru can’t count on the new designation.

To maintain what’s called Benefit LLC status, a limited liability company is only required to file an annual report outlining any social benefits it generated.