Utah athletic administrators want football fans to arrive earlier, respond enthusiastically to a new stadium announcer’s voice, jump when the opponent faces a third-down play and, in a newly developing tradition, stand and yell whenever the Utes make a first down.
The rollout of the Utah marketing staff’s latest effort to further energize the Rice-Eccles Stadium atmosphere, maximizing the environment created by 57 consecutive sellout crowds, will be tested Saturday in an unusual time slot. If this stuff works for an 11 a.m. kickoff vs. Northern Illinois, as dictated by the Pac-12 Networks, imagine a night game in October vs.