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Some important lessons from the success of Netflix’s ‘To All the Boys I’ve Loved Before’

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As you may have heard, Netflix is having quite a summer of romantic comedies. Chief content officer Ted Sarandos recently boasted that Joey King’s “The Kissing Booth” was “one of the most-watched movies in the country, and maybe in the world.” In June, “Set It Up” became a favorite with viewers, while the streaming giant included other offerings from “Like Father” to “Ibiza.”

As the Netflix rom-com factory keeps churning, it's easy for selections to get lost, though that is certainly not the case with "To All the Boys I've Loved Before," about a teenager whose private love letters to her crushes are inadvertently delivered to their doorsteps.