A sold-out crowd packed the Gallivan Center in mid-August, dancing outside in the heat and heart of Salt Lake City to music from DJ and composer Diplo for just $10.
“That same show 24 hours later was 85 bucks in Vegas,” said Jake Jensen, vice president of promotions and events at Broadway Media.
That affordability is one hallmark of Salt Lake City’s beloved Twilight Concert Series, which has drawn performers from Beck to Sonic Youth to the Wu-Tang Clan to The Black Keys downtown for three decades.
“Twilight’s not meant to be a cash cow. Twilight is meant to be a cultural program — a reason for people to come downtown and be a part of the downtown environment,” Jensen said.