Sao Paulo • Neymar’s decision to use a sponsored advertisement to admit he sometimes over-reacted to fouls at the World Cup has backfired, with Brazilian marketing experts saying it had made the Paris Saint-Germain striker’s image even worse.
Under the title “A New Man Every Day,” Sunday’s video was backed by personal care products maker Gillette and broadcast on several Brazilian TV networks.
“You may think I exaggerate. And sometimes I do exaggerate. But the truth is I suffer on the pitch,” Neymar said in the advert, referring to the constant fouls he received at the World Cup.