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Newton loses endorsement deal, apologizes for words ‘extremely degrading and disrespectful to women’

Charlotte, N.C. • Dannon, the maker of Oikos yogurt, cut ties with spokesman Cam Newton on Thursday following what the company perceives as “sexist” comments the Carolina quarterback made to a female reporter.

Company spokesperson Michael Neuwirth released a statement saying it was “shocked and disheartened” at the former league MVP’s behavior and comments toward Jourdan Rodrigue, a Charlotte Observer reporter.

When Rodrigue asked Newton about wide receiver Devin Funchess’ route running Wednesday, Newton laughed and said, “It’s funny to hear a female talk about routes. It’s funny.”

The Dannon statement noted the company perceives Newton’s comments as “sexist and disparaging to all women.