Houston, of Wallingford, Connecticut, read a post on Instagram this summer by Karen Feldman, founder of the Striped Sheep, a mommy-and-me clothing company, claiming that one of her designs had been ripped off by Tuckernuck, a high-end women’s clothing retailer.
So Houston did what comes naturally to her: She posted stories about the Striped Sheep’s predicament on Instagram and encouraged friends who are mom influencers to do the same. Members of her audience — she gets roughly 34,000 views a month through her website and social media — commented on Tuckernuck’s various online platforms, demanding the company not only apologize but also explain itself.