What is movie star Johnny Depp doing playing guitar amid the red rocks of southern Utah? Selling a men’s fragrance.
The “Pirates of the Caribbean” star is featured in a 60-second spot for Dior Sauvage, released Thursday. It was recently shot in Utah’s portion of the Mojave Desert, in the state’s far southwest corner, a publicist for House of Dior said.
The commercial bears the title “We Are the Land,” which is also Depp’s only line of narration aside from the product’s name. The ad shows, according to Dior’s press notes, “the ongoing quest that travels into the heart of vast landscapes of completely virgin nature.